Offer complexity
Bring device, service, loyalty, Home, and Fios offers together while distinguishing new promotions from rewards customers had already earned.
Verizon · Offers & Rewards
Verizon Offers & Rewards.
Leading offer discovery and redemption across Mobile, Home, and Fios.
01 / About the Project
Project overview.
Make relevant offers easy to discover, understand, and redeem.
Consistent redemption
Make it easy for customers to find eligible offers, understand the terms, and redeem rewards through consistent patterns across Mobile, Home, and Fios.
Offer engagement
My Offers was the most-clicked of the five Me tab shortcuts. Home Offers click-through rates also increased.
02 / Project scope
Offer categories.
A shared framework brought together six offer categories, each with its own rewards, account eligibility, and redemption rules.
- Device trade-ins & upgrades
- Service & loyalty savings
- Rewards, gift cards & credits
- Perks, streaming & protection
- Home, FWA & Fios offers
- Sweepstakes, tickets & deals
03 / UX & Visual Design
Offer design.
Examples cover account offers, perks, Home and Fios, rewards, and retention.
My Offers landing page
My Offers grouped device, service, home-internet, protection, and perk promotions. Line selection showed eligibility, while category filters narrowed the offers.
Choosing an account perk
Customers could compare perks, review details through “Learn more,” and confirm their selection. Savings stayed visible throughout the Verizon Family Plus journey.
Home and Fios offers
Customers could find Home and Fios offers and track rewards from pending to redeemed, with eligibility for FWA, protection, and Mobile + Home savings.
Reported Home Offers tile click-through rates.
+8Percentage-point change: 19% to 27%
25%Reported aggregate tile click-through rate
Claiming a reward
The gift-card flow showed the reward, deadline, and next steps before guiding customers to redemption.
Loyalty and retention offers
Customers requesting a transfer PIN saw a retention discount, followed by its terms and a review step before redemption.
CancelGenerate PIN
Design leadership.
I brought teams together to clarify offer rules and simplify redemption. Together, we created a consistent experience across desktop and mobile.
05 / Reported performance
Results & takeaways.
Shared patterns connected offer discovery, eligibility, and redemption across Mobile, Home, and Fios.
My Offers received 79.94% of clicks among the five listed Me tab shortcuts. Home Offers tile CTR rose from 19% to 27% between the weeks of April 5 and June 14, 2026; the comparison does not establish design-attributed lift.
Consistent patterns accommodated different rewards and terms while keeping redemption steps clear.