Cefaratti Design

04 / Verizon · Customer loyalty

myAccess

Designing sweepstakes and promotions for Verizon customers

My role
UX design & campaign coordination
Platforms
Desktop, mobile & My Verizon app
Partners
FIFA · NFL · Motorola
Original myAccess desktop landing page with Motorola sweepstakes and rewards
Original myAccess mobile landing page with matching Motorola campaign

01 / About the Project

Project overview.

Designing promotion pages and entry flows across web and the My Verizon app.

Challenge

Partner requirements

Each campaign combined partner artwork, prizes, eligibility, and legal requirements within Verizon’s design system.

Goal

A consistent entry flow

Create a consistent path from discovering a promotion to submitting an entry and receiving confirmation.

Result

Sweepstakes participation

FIFA Final Flyaway recorded 138,247 wireless-account entries and 2,969 Fios-account entries.

02 / Customer journey

Sweepstakes entry.

The intended customer journey for entering a sweepstakes.

  1. 01

    Find a promotion

    Browse sweepstakes and promotions.

  2. 02

    Understand the prize

    Review the prize, eligibility, and entry details.

  3. 03

    Submit an entry

    Add the required details and confirm.

03 / UX & Visual Design

Campaign design.

Campaign planning, promotion pages, and entry flows for FIFA and Motorola sweepstakes.

Campaign planning

We worked with marketing and partners to plan, design, and review each campaign.

  1. 01
    Define

    Audience, prizes, content & entry rules

  2. 02
    Design

    Layouts, partner feedback & revisions

  3. 03
    Validate

    Legal approval, assets & development

  4. 04
    Review

    Staging checks & launch readiness

Promotion categories

We grouped sweepstakes, tickets, deals, and claimed offers into clear categories.

myAccess / Landing-page structure & promotion types
Annotated myAccess landing page mapping base offers, featured rewards, big tickets, local passes, anytime deals, and claimed deals, with promotion variants and category rules

FIFA Final Flyaway Sweepstakes

A myAccess tile led customers to FIFA Final Flyaway prize and entry details. Matching artwork connected the screens, with a clear entry action.

myAccess / Sweepstakes discovery

Motorola Sweepstakes

Motorola’s Go for the Goal combined FIFA tickets, a device, and accessories in one entry flow. We coordinated partner artwork and legal requirements across the sweepstakes and related promotions.

Motorola / Prize tiers

FIFA Golden Tickets Sweepstakes

Golden Tickets offered two FIFA match tickets and a sideline experience. Customers selected a city, checked their contact details and eligibility, then received entry confirmation.

Golden Tickets / Promotion & entry

04 / Campaign participation

Results & takeaways.

FIFA and NFL sweepstakes participation, reported by wireless and Fios account entries.

FIFA Final Flyaway

March 16–April 13, 2026

138,247Wireless-account entries
2,969Fios-account entries

NFL Super Bowl

January 9–18, 2026

121,352Wireless-account entries
3,245Fios-account entries